25 Anti-Mimetic Tactics for Living a Counter-Cultural Life

The social rewards that come from imitating others feel good, but they come at a high price

Luke Burgis

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Only live fish can swim upstream; dead fish float downstream. Don’t be a dead fish.

Sometimes going with the flow is nice. Nobody wants to be the disagreeable, anti-mimetic guy in a group that makes it impossible to gain consensus among a group of friends about where to grab a beer or a bite to…

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Luke Burgis

Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com