How Businesses and Consumers Navigate the Four Levels of Happiness

A new framework for thinking about markets and the satisfaction (and generation) of desire

This is a previously unpublished excerpt of a lecture that I gave at Notre Dame’s Mendoza School of Business, November 8, 2022.

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Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com

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Luke Burgis

Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com