The Engine of Rivalry

Rivalry is both generative and destructive. The key is knowing the difference — and the pivot point.

Ferruccio Lamborghini, former tractor manufacturer and founder of the legendary supercar maker.

“Rivalry exists at the very heart of human social relations.” — René Girard

The great social theorist René Girard realized that people are naturally inclined to desire what their neighbors possess — or even what their neighbors simply…

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Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com

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Luke Burgis

Luke Burgis

Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com

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