The Myth of the “Mission-Driven” Company

To thrive, don’t force the adoption of a single mission—connect the personal mission of each person to a purpose. Here’s the story of one “Missions-Driven” company.

The story that follows was part of the draft manuscript for my new book Wanting: The Power of Mimetic Desire in Everyday

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Luke Burgis

Luke Burgis

Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com