What It Will Sound Like When the Content Bubble Bursts

It’s not what we even wildly imagine.

Luke Burgis

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What will it sound like when the content bubble bursts?

The Silicon Valley Bank collapse has only led to a louder and louder cacophony of voices, and drawn attention away from the spiritual emptiness and moral confusion of most people in the business world — especially the venture capitalists who helped create the problem in the first place.

One of the most prominent VC’s — who was loudest on Twitter these past couple of weeks — told me with a straight face, at the peak of the crypto and “Series A” bubble: “It’s just math, and the math works.” This was in the context of me expressing skepticism about the Tiger model. He saw absolutely no reason why the run he was on could not continue. He even seemed to relish how easy it was. He was winning at math.

Maybe he was talking about math in a zero-interest rate environment.

This person, like many other extremely wealthy VC’s, tellingly pivoted to building a huge media presence during the pandemic in a kind of Audience Grift, moving strangely in concert with about a couple dozen other similar types, building a huge following and pumping out content to serve some utilitarian purpose. When there is nothing valuable left to invest in, these people…

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Luke Burgis

Author of “WANTING: The Power of Mimetic Desire in Everyday Life.” Find more at read.lukeburgis.com